55 Minutes is a user-experience design studio dedicated to creating solutions by understanding people's emotional, functional and social needs.

About

Our passion is to partner with our clients to solve problems, meet business goals, and create meaningful user experiences, by combining empathy with design and technology. Our work includes User Research, User Experience Design (UX), User Interface design (UI).

What we do

User experience research

We conduct research to understand user goals and pain points. Some tools of research include planning research activities, conducting user interviews, bodystorming, surveys, usability testing. We map the findings to establish insights, visualize the insights into User Personas, User Journey Maps, and define clearly what is the gap to be solved. All this leads to a sharper solution that meets real needs.

User experience design

Research findings come in useful when we determine what is the most suitable solution for our clients. This process includes ideation, mapping of ideas, storyboarding, establishing User Journey, and designing Wireframes/User Flows of a digital product.

User interface design

Digital products require User Interface designs that are not only beautiful to look at. It needs to guide users to complete their task intuitively, project professionalism and the brand story, and bring delight. We provide user interface designs that ticks these boxes by making decisions based on the research findings and by matching business goals.

Portfolio

Our Better World’s The Wildlife Conservation Series

As the digital storytelling initiative of Singapore International Foundation, Our Better World is a seasoned storyteller with various series and stories published regularly on their website. Our design challenge was to ensure The Wildlife Conservation Series would adhere to their brand guidelines, while having its own personality to bring a closer emotional connection between wildlife and their readers. In addition, our designs were geared towards driving more users engagement with their key call-to-action— donate, volunteer, or share the stories.

Difference Engine website rebranding

Difference Engine is an independent comics publisher based in Singapore. Capturing their quirky brand personality was crucial to make them stand out and without compromising on their credibility and professionalism. As the client represents comics creators whose works tend to be colourful and bright, we designed their brand identity to complement the comics using a bright pink corporate colour. Design elements commonly found in comics were made part of their design system. To ensure that the website design does not overshadow the content, white space was used in a tasteful manner.

iMath mobile application

iMath is an online math platform that connects primary school students with tutors for video-call coaching sessions. As the client’s appointed design partner since January 2019, we take care of all their UI and UX design needs which includes the design of their mobile app. They needed user experiences that set them apart from their competition and intuitive interfaces for both busy tutors and parents, with designs that delighted their young users.