Potato Productions started in 2005 as a media and publishing house. Since then, we’ve evolved into a portfolio of companies in industries ranging from digital content to education.

We support innovative enterprises seeking to make a social impact, and create new ones too. We take an industry-agnostic approach, focusing on the ways we can use technology and creativity for good.

We don't believe in sustainability; we believe in improvement.

Our values

Experiment boldly

We don’t let a fear of failure stop us. We believe in the power of experimentation to unearth new opportunities and push boundaries. Every failure reveals new insights that drive us forward.

Pursue growth

The world is multi-faceted, and so are we. We encourage our people to gain exposure and training even in areas that aren’t immediately connected to their work at Potato.

Welcome differences

We welcome individuals from all backgrounds and walks of life, and accept everyone as they are. Our workplace is a safe space for people to express themselves without fear of sexual harassment, bigotry, or hatred.

Be genuine

We are committed to our causes and approach our work with authenticity. We don’t compromise on our beliefs. We are fair in the way we do business.

Embrace the unknown

Change happens fast and furious. We’re happy to work with ambiguity and take calculated risks. We adapt quickly when things change.

History and achievements

2005

Potato is first founded as a home office and starts producing Asia! Magazine

2007

Tuber is founded and starts producing Catalog Magazine

2012

Tuber picks up silver at the Content Marketing Awards for Best How-to Article and Best Government Publication with Challenge magazine

2014

Construction begins at Potato’s new office on 284 River Valley Road, where a Chinese cultural shop previously stood

2015

Potato and Tusitala organise Speech Bubble at National Library - the first event of its kind in Southeast Asia that celebrates comic art and artists

2015-2019

Tuber sweeps up multiple golds over the years at the Content Marketing Awards for their work on Challenge magazine

2016

Construction is complete! Potato moves into its very own office space at 284 River Valley Road in January with 15 companies and 56 employees

2017

SMU Grow SMUgBUG: Tusitala works with SMU Grow on the first IoT implementation for an urban gardening project in Singapore, which wins the Cities of Love award

2017

Potato unveils its new logo, inspired by a honeycomb, and conceptualised and designed by Tuber

2019

Kontinentalist wins third prize for "The things we queued for" at the Experimental Data Science Data Storytelling Challenge

2019

The Patatas is featured by Singapore Kindness Movement for their work on CaseStudy

Our founder

“Since it was founded in 2005, Potato Productions has continually evolved to cope with changes and to drive change. Its growing number of companies are each set up with skill sets to provide solutions to specific problems. This allows Potato to handle society’s complicated problems with complex, many-faceted solutions. Today there are nearly 100 of us in many countries and we are always looking for like-minded people to join us.”

— Lee Han Shih, Chief Spud

The founder of Potato is Lee Han Shih. Before throwing caution to the wind to start Potato, he was a teacher, a civil servant and a long-time correspondent with the Business Times. He is a fluent speaker of Chinese and English (and can curse in a few more languages).